Speed to Revenue Construction for Tech

Posted by ARIDUS Rapid Drying Concrete on Jul 14, 2016 1:00:00 PM
ARIDUS Rapid Drying Concrete

aridus_blog_header-speed-to-revenue-construction-for-tech.jpgThe Tech Industry Doesn’t Sleep, Nor Does its Facility Development

Data centers, server farms, telecomm facilities, and laboratories, among other tech facilities, commonly fit within the definition of mission critical. The interruption or delay of operations within these hubs would result in disaster for business and severely compromise revenue streams. Both post-construction risk mitigation and speed to revenue are of vital importance to the owners and developers of these projects because of the timely significance of their functionality. 

As speed to market is concerned, the rapidity of construction and ensuring a facility is operational gives companies a competitive advantage. Technological advances are increasingly quick and customer demand rises in direct correlation with available technologies on a relatively short delay. Developers of facility projects must understand not only the baseline revenue benefits of a speed to market strategy, but how to implement it.

Differentiation from Competition Means Being First

The relevance of speed to market is true for almost any industry, but it’s certainly most useful in highly saturated competitive markets. Verizon and AT&T, to use that analogy, don’t offer services that are altogether unique from the other. What they must use to differentiate themselves, beyond branding, is their ability to adopt new technologies quickly (i.e. 4G) and race the other to the finish line with implementation. Speed leads to customer buy-in, and customer buy-in leads to revenue. They must, therefore, establish the infrastructure to provide new levels of technology or coverage much faster.

Innovation and technological breakthroughs are all well and good, but aren’t going to be the sole drivers of advantage in tech. Unless your new service or technology is exceptionally disruptive (i.e. Uber to the transportation industry), your competition is working with exactly what you have at your disposal. Though even in Uber’s case, the company best known for their cheaper-than-a-cab transportation app, companies such as Lyft were quick to follow their lead. It doesn’t take long for companies to imitate you, but developers can control speed to market barring certain obvious obstacles such as available funding.

How Rapid-Drying Concrete Plays In the Big Picture 

Concrete is a big deal when setting up your data center or server farm infrastructure quickly and with as little risk as possible. Rapid-drying concrete specifically contributes to speed to market construction strategies by drying to adequate levels months before its conventional counterparts (less than 45 days) without the additional risk of extending the timeline due to inclement weather. The self-desiccating product dries uniformly and eliminates the need for riskier moisture mitigation add-ons to conventionally drying concrete.

With mission critical facilities and potential revenue gains at stake, a developer’s ability to obtain materials necessary to accelerate the construction timeline and significantly reduce future flooring maintenance is crucial.


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Topics: Facility Construction, Speed To Market